On Creative Spirit eBook Christopher Murphy Smashing Magazine
Download As PDF : On Creative Spirit eBook Christopher Murphy Smashing Magazine 
So, how do you establish an idea generation culture? How do you open the proverbial floodgates and unleash an endless supply of new and original ideas? Is it possible to adopt strategies that allow us to reliably generate meaningful ideas, which we can then execute skillfully? I believe, by adopting a simple mental framework and embracing a core set of strategies, it is.
Here are three techniques you can adopt to maximize idea returns by exploring ways of shaping and rethinking teams on the fly.
1. Find square pegs for round holes
2. Reverse the hierarchy
3. Ban the culture of “They”
Find Square Pegs for Round Holes
Sometimes it helps to find someone who doesn’t quite fit neatly into place. An outsider can offer new ways of seeing things within a discipline. If you’ve been trained to always do something in a particular way, it can be difficult, if not impossible, to see things from a different perspective.
One way to circumvent such behavior is to actively hire team members who don’t fit. Sometimes the most valuable employee can be the one who, on the surface, appears highly unproductive, but who acts as a valuable catalyst for change. It’s easy to find people who can follow instructions and get the job done on time and within budget. Creative catalysts who can disrupt innovation, however, are harder to find. If you find a perfect square peg, hang on to them — they’ll more than repay you through their unique insight and perspective.
Reverse the Hierarchy
The CEO tells the CFO who queries the COO who consults the CAO… seriously, who invents these titles? While this conversation cycles perpetually, like a scene in Dilbert’s office, the PA shrugs and gets the job done.
If you’re stuck at a creative impasse, one idea to force change is to reverse the hierarchy. Give control to those further down the pecking order. Ask them how they would approach the task at hand — you just might be surprised at the insight you receive. Wisdom does not always flow from the top down and truly great leaders understand that. Switch roles from time to time and experience life in another’s shoes. You’ll find the change of perspective leads to new understanding.
Ban the Culture of “They”
If you’ve adopted fluid approaches to reconfiguring your team members, embraced a culture of chance collisions and your team is working well, the word “they” shouldn’t exist. Ban phrases like, “Oh, ‘they’ do that job.” If everyone’s pulling together, there’s no reason for a “they” to exist. Who are they anyway?
The content of this eBook was originally published as a chapter in The Smashing Book #4 New Perspectives on Web Design (Smashing Magazine GmbH, 2013).
About the Author
Christopher Murphy is a writer, designer and educator based in Belfast. Creative Review described him as, “a William Morris for the digital age,” an epithet he aspires to fulfill, daily. He writes for Five Simple Steps, 8 Faces, The Manual and the typography journal Glyph. An internationally respected speaker, he is regularly invited to talk on a range of topics, including Design Education; Exploring How Design is Changing; and Growing Idea Cultures. He has spoken at conferences worldwide, including Build, New Adventures and at Brooklyn Beta.
On Creative Spirit eBook Christopher Murphy Smashing Magazine
Brilliantly written to stimulate your brain and make use of the ideas that have been rattling around in there forever. I have had a product in mind for way to long and this book has pushed me to start really thinking about making it happen. I’ve been in the “dropping everything and walking away stage” for years, so I guess its time to move on to stage 4 (I think this book has been my stage 4) and then 5 and get it out there for all to see and critique. Thank you Mr. Murphy for writing this short story, you have definitely inspired me!!!Product details
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On Creative Spirit eBook Christopher Murphy Smashing Magazine Reviews
Brilliantly written to stimulate your brain and make use of the ideas that have been rattling around in there forever. I have had a product in mind for way to long and this book has pushed me to start really thinking about making it happen. I’ve been in the “dropping everything and walking away stage” for years, so I guess its time to move on to stage 4 (I think this book has been my stage 4) and then 5 and get it out there for all to see and critique. Thank you Mr. Murphy for writing this short story, you have definitely inspired me!!!
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